WHAT PIVOTAL
GROWTH LOOKS LIKE
FOR MARCO’S PIZZA
MARCO’S PIZZA
From a strong pizza concept struggling to grow…
Before our work with them, Marco’s Pizza had an attractive concept: a QSR pizza chain focused on quality above all else – and Marco’s customers can taste that quality in every bite. On their own, Marco’s had grown from a single store front to just over a hundred stores between 1978 and 2004.
On the whole, Marco’s wasn’t ready to continue growing without establishing a systemwide expansion mentality that could withstand the rapid development the concept deserved. But we saw an opportunity to grow Marco’s from a small American company to a serious international player in the global QSR market.
Where they started:*
Units: 139
Revenues: <$70M
AUV
$489,000
Where we got them:*
Units: Nearly 800
Revenues: >$500M
AUV
$706,000
*As shown in the Marco’s Franchising, LLC Franchise Disclosure Document for corresponding years.
To a QSR powerhouse competing with the industry’s top players.
Working with franchise leaders and store operators, we discovered operational deficiencies holding Marco’s back from the growth it was capable of. By creating relationships within the company, fostering a more communicative environment, and creating solutions based on the needs and concerns of both company managers and store owners, we were able to implement key operational changes and launch Marco’s on a path toward award-winning international growth.
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Are you ready to grow to 100 units and beyond?
CONTACT
Let’s talk about what PGP can do for you.