Casey Cooley,
President

A native of McKinney, Texas, Casey Cooley launched his career in the franchise industry in 2012, when he joined the franchise development team at Sweet Frog Frozen Yogurt. Within three short years he moved from Franchise Sales to Director of Business Development. During that time, Casey helped launch Sweet Frog’s franchise program and grow the chain to 380 units in the U.S., Puerto Rico and Egypt.

He played an integral role in identifying and executing new lines of business including merchandising, catering, and mobile franchising options for the company. During his time there, Sweet Frog reached over $34.4 million in revenue, having grown by 10,372 percent between 2010 and 2013 and earning #22 on the 2014 Inc. 500 list and #20 on Entrepreneur’s Fastest Growing Franchise list in 2015.

After his success at Sweet Frog, Casey sought new challenges and moved into a different field. As General Manager of Sports Reality Performance Training, he helped launch a training center in Richmond, VA and managed all aspects of the business. In that role, he worked with athletes of all ages and skill levels, from elementary school to professional athletes and teams, including the Washington Redskins.

Later, he met PGP founders Cam Cummins and Bryon Stephens when he transitioned to Marco’s Pizza, where he joined the brand in  the role of Director of Franchise Development. Casey helped launch the brand into new emerging markets in the Midwest and West Coast. He handled franchise development and real estate for the regions and directed new franchisees through the development process, including site acquisition, training, architecture and engineering, construction, and grand opening procedures.

Casey has made a significant impacts in the franchising space, committing his efforts to emerging brands, primed to take on new markets and new real estate challenges. In 2019, Casey rejoined Cam and Bryon as Director of Franchise Development and Real Estate for Pivotal Growth Partners, where he served as an integral member of the team that spearheaded the launch of the Jeremiah’s franchise opportunity and oversaw the development of the pipeline that led to the opening of the brand’s 100th location less than 4 years later.  In January of 2023, Casey was promoted to President of PGP and looks forward to continuing current and establishing new partnerships with emerging brands looking to grow through a personalized approach, combined with carefully crafted processes and systems to ensure sustainability.