Kanan Pandya,
Senior Communications Manager, CFE Candidate

Kanan Pandya is Pivotal Growth Partner’s Franchise Development and Communications Coordinator. Kanan is tasked with managing recruitment initiatives for PGP clients such as Jeremiah’s Italian Ice to drive franchise leads while simultaneously maintaining brand integrity across all platforms. From building recognition to strategically executing public relations efforts to creating an authentic presence among social media channels, Kanan does it all for PGP and the brands we represent.

Everyone knows it’s not just what you do, but how you do it that matters. For that reason, Kanan continuously tracks budgets and evaluates the data across various platforms in order to continuously make improvements. And that’s only the half of it — literally. There is a whole other list of responsibilities that fall under Kanan’s Communications Coordinator part of the job. Acting as the liaison between PGP vendors and brands alike, there is always a task to be completed or a decision waiting to be made. Kanan is always busy and she wouldn’t have it any other way.

Prior to joining PGP, Kanan had an almost equally jam-packed schedule. Working exclusively with Marco’s Pizza at the Area Rep level, she helped to open over 40 new franchise locations in the span of five years where she was in charge of setting up local store marketing (LSM) opportunities, print campaign plans, executing events and assisting with in-store shifts on Friday nights. Dividing her time between being out in the field and working with the corporate marketing team, Kanan became the queen of making the most of every minute.

Efficiency and time management have been key in her role at PGP. Additionally, her project management skills are utilized to oversee a variety of marketing initiatives at any given time including – trade show planning and coordination, website and recruitment marketing material updates, press drafts and edits, and award coordination and submissions. If it’s recruitment related, it’s passing Kanan’s desk. Having Kanan on our team is a pretty sweet deal.

Speaking of sweet… in between cooking up some brilliant marketing campaigns for her franchise clients, Kanan can be found baking some delicious desserts. Although she is not Betty Crocker certified, Kanan is a self-proclaimed foodie who finds great joy in having her family and friends as official taste testers for her latest recipe experiments. Overall, Kanan has a knack for serving up results that tend to get rave reviews.